Project THRIVE! at the Visual Media Conference 2018
The Visual Media Conference in Leeds, UK is one of the premier events for the creative industries in the UK and is in its 5th year. Conceived by CDi Yorkshire , it is now run by the British Printing Industries Federation (BPIF) through its special interest group CDi (Creative Digital Industries) with the support and help of, amongst others, HP Indigo, design consultancy Jaywing and specialist printer ProCo.
The conference, with its accompanying exhibition, attracted nearly 400 registrations from all corners of the creative industry – design, digital marketing, sign and display, packaging, augmented and virtual reality – together with representatives of education. The event was held at Leeds Business School.
THRIVE! was represented by its UK partner, Mike Hopkins of Hill Top Consulting, who, armed with a pull display and summary project leaflets, took the opportunity to talk to students, printers, marketing agencies and educationalists all whom showed great interest in the project and its aims to produce training materials for entrepreneurs and budding entrepreneurs. Many of the successful businesses attending were started by young entrepreneurs and have grown into some of the region’s premier creative businesses.
Follow up discussions are planned with a number of contacts interested in taking part in the validation of project materials.