Developments, future company profiles, and entrepreneurial skills

To download the research reports, click below:

The PDF of the Executive summery: Developments, future company profiles, and entrepreneurial skills in the creative industries Executive Summary  
The PDF of the research report "Developments, future company profiles, and entrepreneurial skills"  English version
The PDF of the research report "Developments, future company profiles, and entrepreneurial skills" German version
The PDF of the research report "Developments, future company profiles, and entrepreneurial skills" Spanish version
The PDF of the research report "Developments, future company profiles, and entrepreneurial skills" Dutch/Flemish version
 

The desk research on future company profiles and entrepreneurial competences of the future is oriented on the following proceeding. 

 The company profiles of the future in the creative industry first and foremost depend on the development and changes caused by the trends that influence the middle- and long-term business of the companies in the industry. As framework of the research we chose the concept of the innovation landscape (fig. 1):


 
Fig.1: Framework of the study: Innovation-landscape (Source: Generationendesign 2018)

The approch follows 4 steps:

1. Creation of knowledge and information about the future (focus on trends)

2. Formulation of scenarios

3. Analysis of existing assets and competences

4. Creation of sustainable innovation portfolios on the level of companies and industries

To be able to draw a halfway realistc picture of the future one can look at middle- and longterm trends (so called megatrends). They deliver information about the basic framework conditions of the future. In the context of our desk-research we have analysed the gigatrend “digitisation” and the so-called megatrends and their effects on future business – and competences. On the one hand they deliver information about the potential for new products and services. On the other hand they give hints how work in general will look like in the future. Relating to the Thrive!-project and its focus on entrepreneurial skills and competencies we also analysed current develoments in research on and practice in innovation(management) and entrepreneurship (chapter 2).

And last but not least a third source of information for our study are the specific characteristics of the target groups in the Thrive!-project resp. the particular challenges they are faced with (chapter 3).

In chapter 4 on teh basis of the evaluation of the developments the entrepreneurship ecosystem of the creative industries in the future is described. The model illustrtes the basic structure of the industry and points out the central framework conditions of future work – not only as an entrepreneur.

In chapter 5 the results of chapters 2, 3 and 4 are merged in scenarios for the five selected subsectors of the creative industries in the Thrive!-project. This chapetr involves the illutration of potential business models in terms of the method business model generation CANVAS. By this the variety of possible company profiles in the future is well demonstrated.

Chapter 6 concentrates on the description of the entrepreneurial comptences and skills for the  future in the creative industry – differentiated by target groups and subsectors.

The PDF of the Executive summery: Developments, future company profiles, and entrepreneurial skills in the creative industries Executive Summary  
The PDF of the research report "Developments, future company profiles, and entrepreneurial skills"  English version
The PDF of the research report "Developments, future company profiles, and entrepreneurial skills" German version

The PDF of the research report "Developments, future company profiles, and entrepreneurial skills" Spanish version